Week 14: Six Month Plan

Social Media Plan

Industry: Higher Education

• Community Colleges, 4-Year Institutions, Education Technology, Educational Research

Administrative staff: 3 Full-time, 1 Part-time

Counselors: Full-time 10, Part-time 10+

Objective: To gather and disseminate information, policies, and deadlines for MiraCosta College and the Counseling Department as needed. However, the majority of frequent posts will provide tips, motivation, and inspiration in order to better engage followers.

Priorities:

1st Month

• Switch all social media accounts to the department communal email.
• Set goals (e.g. set desired # of followers, expand total reach) 

1-3 Months

• Develop list of phrases and vocabulary consistent with college departments and services. Include phrases and procedure for responding to negative feedback and complaints.
• At least once per month, review Facebook Insights and meet to determine social media effectiveness and where improvements can be made.
• Determine target audience
• Determine effective post days/times

3-6 Months

• Develop and pilot a detailed editorial calendar either through Outlook or Google.

Editorial Calendar:

Facebook: No less than two posts per week (exact days and times to be determined, but always during business hours). Schedule posts whenever possible.

• Friday - Drop-in counseling hours posted from Instagram.
• At least one post to engage. Ideas include calls to action, relevant external content, counselor tips and advice (i.e. top three tips to prepare for finals)
• Promotion of college events and services from other departments.
• As Needed: Deadlines, important dates, need-to-know policies, drop-in changes.

Instagram: 2-4 posts per week

• Friday - Drop-in hours for OC and SEC.
• Fun pics
• Matching outfits, MCC Pride Fridays, Throwback Thursday, College Hour, College events, etc.
• As Needed: Deadlines, important dates, need-to-know policies, drop-in changes.

Twitter: 2-4 tweets per week

• Friday - Drop-in counseling hours from Instagram.
• Check-in posts similar to Instagram and Facebook engagement.
• Utilize college events, department workshops and classes, added courses during enrollment, external content.
• As Needed: Deadlines, important dates, need-to-know policies, drop-in changes.